Privacy policy

Privacy statement

The website (the “website”) is operated by the Anna Freud National Centre for Children and Families (AFNCCF), a company limited by guarantee registered in England and Wales (registered company no: 03819888) and a registered charity (registered charity no: 1077106) (“we”, “us” or “our”). Its registered office address is: 4-8 Rodney Street, London N1 9JH.

AFNCCF is the Data Controller for the website. This privacy policy (together with our website terms and conditions) sets out the basis on which any personal data we collect from or about you, or that you provide to us, will be processed by us. This policy includes our cookies policy for the website.

If you have any questions about the content of this policy you can contact us at:

The Anna Freud Centre, 4-8 Rodney Street, London N1 9JH


Tel.: +44 20 7794 2313


1. Your personal information

Preserving your privacy is important to us and we are committed to letting you know how we use your personal information. The AFNCCF will only collect, process and store your personal information in accordance with data protection laws. Personal information is information from which an individual’s identity can be ascertained.

2. Your rights regarding your personal data

AFNCCF adheres at all times to  data protection legislation (currently the Data Protection Act 1998 and, from 25 May 2018, the EU GDPR), which provides the following rights for individuals:

  1. The right to be informed
  2. The right of access
  3. The right to rectification
  4. The right to erase
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object
  8. Rights in relation to automated decision making and profiling.

You can read more about your data rights on the Information Commissioner’s website.  

This statement outlines our policies for ensuring these rights are met and maintained. If you have any concerns or questions relating to your rights regarding personal data, please contact us on

3. Information collected through registration

Users can register with the website via an online form. We will retain your details securely in order to notify you of updates and news regarding, until such time as you unsubscribe from our mailing list, after which point your record will be updated and your data will be removed within four weeks. We do not sell, rent, loan, trade or lease email addresses to any third party. Your data will be used to communicate with you about the website and how you can support it.

When registering, users will have the option to subscribe to a half-termly newsletter and email updates about Mentally Healthy Schools. This subscription can be managed through the My Account area, with the option to unsubscribe at any time. We use MailChimp to create and send these mailings. View the MailChimp privacy policy.

If, in the future, the management of is transferred to another organisation, you will be informed of this with the option to unsubscribe. Your data will only be transferred to be used for the purposes of communications about the website.

You are not required to provide your personal data to use this website, but if you want to be kept informed about activity please provide your email address.

4. How we will use your information

We are collecting your personal data to enable us to communicate with you about the website and so we can evaluate how the website is being used.

Our legal basis, under the data protection legislation for this data collection and processing is

6(1)(a) – Consent of the data subject

6(1)(f ) – Necessary for the purposes of legitimate interests pursued by the controller or a third party, except where such interests are overridden by the interests, rights or freedoms of the data subject.

It is in the legitimate interest of AFNCCF to collect and process data about you and your usage of the website to carry out evaluation, ensure that the information and resources provided are useful, and to identify areas for improvement as we do not believe that this processing with have any adverse effect on your rights as a data subject

Data used for evaluation purposes may be shared with other partner organisations in the Heads Together campaign, but will be anonymised to ensure no individual users can be identified and will be limited to high level statistics (e.g. number of users in a given location/at a particular time). 

If you have concerns about the processing of your data or wish to restrict processing, please contact AFNCCF. Your data will not be subject to automated decision making or profiling.

5. Requests for mental health related support and information

We are unable to provide individual mental health and wellbeing support or referrals via this website. Please do not send us your personal details and/or sensitive data about yourself or your mental health. If you require immediate or urgent support, please view the options on our Contact us page.

6. Keeping your information secure

To prevent unauthorised access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, the AFNCCF will take all reasonable and appropriate procedures to safeguard the information we collect and process. In particular, when transferring confidential or sensitive information we will protect it appropriately. All data is held on secure servers located in north and west Europe and the UK.

7. Data retention

The AFNCCF will retain your data only as required or permitted under data protection law and while we have a legitimate purpose for doing so. Data will be kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed.  Identifiable data (your name, email address and job title) will be held for up to three weeks after you delete your user account.  

8. Contacting the Anna Freud National Centre for Children and Families

If you contact us (by any method) about the website or to ask questions regarding the AFNCCF, we may keep a record of that correspondence and use your contact details to reply to you. Communications relating to the website may be sent to you from us by email. Please note, email is not a fully secure means of communication. Whilst we try to keep our systems and communications protected against viruses and other harmful effects we cannot guarantee this.

9. User-generated content

You must be the owner of all rights, including copyright, for all content that you submit to the site. Any content that you submit to the website that infringes copyright will be removed if reported by the rights holder

If you are the copyright holder and want to report use of your copyrighted material, please contact us on  

Any content submitted may be used by the AFNCCF for promotional purposes related to this website.

10. Cookies Policy

What are cookies?

A “cookie” is a small text file that is placed on a website user’s device/computer hard drive by a website. There are several types of cookie.

The cookies we use

The cookies we use on the website are:




1.   Google Analytics (_ga)

2.   Google Analytics (_gat)

3.   Google Analytics (_gid)

4.   Google Analytics (collect)


Google Analytics are used widely by websites to collect information about how website visitors use a site, including type of device used and pages accessed. We will use Google Analytics cookies to collect information about how users use the website and to improve the website. Google Analytics collect information in an anonymous form and will not allow us to identify you or collect any personal information about you. Google Analytics does not track your internet activity after leaving the website.


2 years (1)

Session (2, 3, 4)

5.   ASP.NET_SessionId


This tracks your current browser session.





This is a secure authentication cookie which tells the server information about the current logged in user. (It is created/deleted when you log in/out).



7.   seen_cookie_message


Saves a message to let us know that you’ve seen our cookie message.


1 year

8.   SavedResources


Identifies the resources you have saved.


9.   resource_feedback


Monitors which resources you have provided feedback for. Will only ask you to provide feedback for each resource once every 90 days.


90 days

10.   __RequestVerificationToken


Helps prevent Cross-Site Request Forgery (CSRF) attacks.



11.   ARRAffinity


Used to distribute traffic to the website on several servers in order to optimise response times.



12.   CookieConsent


Stores your cookie consent state for the current domain.


1 year

13.   GPS

Registers a unique ID on mobile devices to enable tracking based on geographical GPS location.



14.   r/collect

Google analytics coding for doubleclick.


15.   YouTube (@@History/@@scroll|#)

16.   YouTube (VISITOR_INFO1_LIVE)

17.   YouTube (YSC)


YouTube cookies that try to estimate your bandwidth on pages with integrated YouTube videos and keep statistics of what videos from YouTube the user has seen, e.g. counting the number of views of an embedded video.


179 days (16)

Session (15, 17)

18.   Vimeo (Vuid)


Collects data on your visits to the website, such as which pages have been read.


2 years

19.   survey_close_popup 

Logs that you have closed the registration pop-up so it is not displayed again in your session.


20.   survey_completed 

Logs that you have completed the registration so that the pop-up is not shown to you again on future visits to the site.

1 year

21.   hjSessionUser_xxxxxxx

HotJar — Helps us visualise and map how users engage with the site.


22.   hjSession_xxxxxxx

HotJar — Helps us visualise and map how users engage with the site.


23.   hjAbsoluteSessionInProgress

HotJar — Helps us visualise and map how users engage with the site.


24.   hjIncludedInSessionSample_xxxxxxx

HotJar — Helps us visualise and map how users engage with the site.


25.   ps_mode

HotJar — Helps us visualise and map how users engage with the site.

1 month

26.   cs_id

HotJar — Helps us visualise and map how users engage with the site.

1 year

27.   OptanonConsent

HotJar — Helps us visualise and map how users engage with the site.

1 year


Google — Stores cookie consent choices

13 months

29.   AEC

Google — Security cookie to ensure requests in a browser are only made by users and not external sites

6 months

30,   NID

Google — Related to Google Ads. Even though this cookie is present we do not show any ads.

6 months after last use

31.   OTZ

Google — Analytics aggregate cookie

1 month

32.   APISID, SSID, SAPISID, __Secure-xxxSID

Google — Related to Google Ads. Even though this cookie is present we do not show any ads.

13 months

33.   SID, HSID

Google — This cookie contains digitally signed and encrypted records of a user’s Google Account ID and most recent sign-in time. Used to block many types of attack, such as attempts to steal the content of forms submitted in Google services.

13 months

34.  __Secure-xxxSIDCC 

This is a security cookie that protects the user data from unauthorised access.

13 months

Website cookie acceptance

We will use a cookie to record if users have accepted the use of cookies on this website.

This cookie will be stored on your device/computer if you have consented to our use of cookies by indicating your consent to the pop-up message on the website.

Internet browsers

Internet browsers normally accept cookies by default. However, it is possible to set an internet browser to reject cookies.

By clicking the message about cookies when you visit the website indicating your consent you are consenting to our use of cookies unless you set your internet browser to reject cookies.

If you do not accept our use of cookies as set out in this policy, please set your internet browser to reject cookies.

11. Linked sites

We make no representations about any other websites. When you access any other website through a link on this website you understand that it is independent from us and that we have no control over that website or the way your personal information is collected through those websites. Those websites may have their own privacy policies and we encourage you to look at those policies or contact the website operators directly to understand how your personal information is used.

12. Subject access requests

You have the right to request a copy of the information that we hold about you. This is called a Subject Access Request and we have to reply to you within a specific timescale set out in the legislation. If you would like a copy of some or all of your personal information, please email us on or or write to us at the address at the top of this page. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

Subject Access Requests may be submitted in paper or electronic format and may be responded to in kind.

13. Rectifying or erasing data

You are entitled to have personal data rectified if it is inaccurate or incomplete, or to request the deletion or removal of personal data where there is no compelling reason for its continued processing. Please see the Information Commissioner’s Office guide to right of erasure for more information. If you wish to have your data rectified or erased, please contact AFNCCF.

14. Contacting us & how to make a complaint

If you have comments or questions about our privacy policy, any concerns or a complaint regarding our collection and use of your data or a possible breach of your privacy, please send them to referencing the Mentally Healthy Schools website. Alternatively, you can write to us at the address at the top of this page. We will aim to ensure that your complaint is resolved in a timely and appropriate manner.

15. Updating this privacy policy

We keep our privacy policy under regular review. This policy was last updated on 31/03/2020.


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